Using Metaphor to Create more Effective Sales Messages

Autor:	Boozer, Robert W., Wyld, David C., Grant, James
Zdroj:	Journal of Business & Industrial Marketing, 1992, Vol. 7, Issue 1, pp. 19-27.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002758 Zobrazit plný text záznamu