Satisfaction guaranteed: a marketing research approach to measuring customer satisfaction and identifying competitive opportunities

Autor:	Linda Pacheco, P.
Zdroj:	Journal of Business & Industrial Marketing, 1989, Vol. 4, Issue 2, pp. 5-16.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002727 Zobrazit plný text záznamu