Content Analysis as a Tool for Consumer Research

Autor:	Sayre, Shay
Zdroj:	Journal of Consumer Marketing, 1992, Vol. 9, Issue 1, pp. 15-25.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002593 Zobrazit plný text záznamu