Strategies for Successful Penetration of The Japanese Market or How to Beat Japan at Its Own Game

Autor:	Goodnow, James D., Kosenko, Rustan
Zdroj:	Journal of Consumer Marketing, 1990, Vol. 7, Issue 4, pp. 15-23.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002585 Zobrazit plný text záznamu