Product Class Competitors as Sources of Innovative Marketing Strategies

Autor:	Whan Park, C., Smith, Daniel C.
Zdroj:	Journal of Consumer Marketing, 1990, Vol. 7, Issue 2, pp. 27-38.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002574 Zobrazit plný text záznamu