An Exploratory Report of Sales Promotion Management

Autor:	Kimball, Robert
Zdroj:	Journal of Consumer Marketing, 1989, Vol. 6, Issue 3, pp. 65-75.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000002556 Zobrazit plný text záznamu