Strategy Development and Implementation of Tourism Marketing Plans: Part 2

Autor:	Papadopoulos, Socrates I.
Zdroj:	European Journal of Marketing, 1989, Vol. 23, Issue 3, pp. 37-47.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000000559 Zobrazit plný text záznamu