The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products
| Autor: | Dagyte-Kavoliune, Gintare, Adomaviciute, Karina, Urbonavicius, Sigitas |
|---|---|
| Zdroj: | EuroMed Journal of Business, 2020, Vol. 16, Issue 4, pp. 456-470. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|