Twofold impact of experiential marketing: manufacturer brand and hosting retailer
| Autor: | Levy, Shalom, Gendel Guterman, Hanna |
|---|---|
| Zdroj: | EuroMed Journal of Business, 2020, Vol. 16, Issue 4, pp. 345-360. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Levy, Shalom, Gendel Guterman, Hanna |
|---|---|
| Zdroj: | EuroMed Journal of Business, 2020, Vol. 16, Issue 4, pp. 345-360. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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