Layers of love – exploring the interactive layers of brand love in the social media setting

Autor:	Aro, Kaisa, Suomi, Kati, Gyrd-Jones, Richard
Zdroj:	European Journal of Marketing, 2023, Vol. 57, Issue 13, pp. 87-110.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-12-2020-0897 Zobrazit plný text záznamu