Effect of core and peripheral product line extensions on overall product line revenue

Autor:	Cho, Jihoon, Janda, Swinder
Zdroj:	European Journal of Marketing, 2020, Vol. 55, Issue 4, pp. 1258-1284.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2019-0842 Zobrazit plný text záznamu