Examining digital video advertising (DVA) effectiveness : The role of product category, product involvement, and device

Autor:	Stewart, Kristin, Kammer-Kerwick, Matt, Auchter, Allison, Koh, Hyeseung Elizabeth, Dunn, Mary Elizabeth, Cunningham, Isabella
Zdroj:	European Journal of Marketing, 2019, Vol. 53, Issue 11, pp. 2451-2479.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2016-0619 Zobrazit plný text záznamu