From rumor to release : Does product release influence WOM in brand communities dedicated to technology products?

Autor:	Thompson, Scott A., Loveland, James M., Castro, Iana A.
Zdroj:	European Journal of Marketing, 2019, Vol. 53, Issue 2, pp. 345-365.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2015-0776 Zobrazit plný text záznamu