How consumers value transactions that entail using windfall money to offset missed price discounts

Autor:	Chatterjee, Subimal, Jiraporn, Napatsorn, B. Heath, Timothy, Ierlan, Magdoleen, A. Pitman, Glenn
Zdroj:	European Journal of Marketing, 2014, Vol. 48, Issue 5/6, pp. 1113-1132.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2011-0670 Zobrazit plný text záznamu