Ad agency professionals' mental models of advertising creativity

Autor:	Nyilasy, Gergely, Canniford, Robin, J. Kreshel, Peggy
Zdroj:	European Journal of Marketing, 2013, Vol. 47, Issue 10, pp. 1691-1710.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2011-0651 Zobrazit plný text záznamu