Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases
Autor: | Khan, Sameeullah, Fazili, Asif Iqbal, Thaichon, Park, Quach, Sara, Parry, Mohd Ashraf, Bashir, Irfan |
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Zdroj: | European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1566-1599. |
Databáze: | Emerald Insight |
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