Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases

Autor:	Khan, Sameeullah, Fazili, Asif Iqbal, Thaichon, Park, Quach, Sara, Parry, Mohd Ashraf, Bashir, Irfan
Zdroj:	European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1566-1599.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-10-2022-0744 Zobrazit plný text záznamu