“What will ‘they’ think?” : Marketing leakage to undesired audiences and the third-person effect

Autor:	Dahlén, Micael, Sjödin, Henrik, Thorbjørnsen, Helge, Hansen, Håvard, Linander, Johanna, Thunell, Camilla
Zdroj:	European Journal of Marketing, 2013, Vol. 47, Issue 11/12, pp. 1825-1840.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-10-2011-0597 Zobrazit plný text záznamu