Applying an ecological model to social marketing communications
| Autor: | Lindridge, Andrew, MacAskill, Susan, Gnich, Wendy, Eadie, Douglas, Holme, Ingrid |
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| Přispěvatelé: | Dibb and Marylyn Carrigan, Sally |
| Zdroj: | European Journal of Marketing, 2013, Vol. 47, Issue 9, pp. 1399-1420. |
| Databáze: | Emerald Insight |
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