Quid pro quo : The impact of explicit brand mentions and reciprocity in brand alliance communications
| Autor: | Roosens, Bram, Dens, Nathalie, Lievens, Annouk |
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| Zdroj: | European Journal of Marketing, 2019, Vol. 53, Issue 2, pp. 320-344. |
| Databáze: | Emerald Insight |
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