Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers
| Autor: | Vieira, Valter Afonso, Rafael, Diego Nogueira, Ou, Yi-Chun |
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| Zdroj: | European Journal of Marketing, 2024, Vol. 58, Issue 11, pp. 2445-2472. |
| Databáze: | Emerald Insight |
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