Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions
| Autor: | Davtyan, Davit, Cunningham, Isabella, Tashchian, Armen |
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| Zdroj: | European Journal of Marketing, 2020, Vol. 55, Issue 2, pp. 420-443. |
| Databáze: | Emerald Insight |
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