Just doing it: theorising integrated marketing communications (IMC) practices

Autor:	Ots, Mart, Nyilasy, Gergely
Zdroj:	European Journal of Marketing, 2017, Vol. 51, Issue 3, pp. 490-510.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-08-2015-0595 Zobrazit plný text záznamu