Troubled waters: the transformation of marketing in a digital world

Autor:	Quinn, Lee, Dibb, Sally, Simkin, Lyndon, Canhoto, Ana, Analogbei, Mathew
Zdroj:	European Journal of Marketing, 2016, Vol. 50, Issue 12, pp. 2103-2133.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-08-2015-0537 Zobrazit plný text záznamu