Buy four get 30% off: how consumers respond to missing a quantity discount

Autor:	Wen-Hsien Huang, Chun-Ming Yang
Zdroj:	European Journal of Marketing, 2015, Vol. 49, Issue 7/8, pp. 1326-1342.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-08-2014-0525 Zobrazit plný text záznamu