Are size-zero female models always more effective than average-sized ones? : Depends on brand and self-esteem!
| Autor: | Xuemei Bian, Kai-Yu Wang |
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| Zdroj: | European Journal of Marketing, 2015, Vol. 49, Issue 7/8, pp. 1184-1206. |
| Databáze: | Emerald Insight |
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