Reimagining customer service through journey mapping and measurement

Autor:	Patti, Charles H., van Dessel, Maria M., Hartley, Steven W.
Zdroj:	European Journal of Marketing, 2020, Vol. 54, Issue 10, pp. 2387-2417.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-07-2019-0556 Zobrazit plný text záznamu