Introducing the socialbot: a novel touchpoint along the young adult customer journey

Autor:	Wilson-Nash, Carolyn, Goode, Amy, Currie, Alice
Zdroj:	European Journal of Marketing, 2020, Vol. 54, Issue 10, pp. 2621-2643.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-07-2019-0555 Zobrazit plný text záznamu