How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products
| Autor: | Briggs, Elten, Torres Rico, Abigail, Kizer, Tracy R., Yang, Zhiyong |
|---|---|
| Zdroj: | European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1630-1652. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|