Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics

Autor:	Flaherty, Sarah Jane, McCarthy, Mary, Collins, Alan M., McCafferty, Claire, McAuliffe, Fionnuala M.
Zdroj:	European Journal of Marketing, 2021, Vol. 55, Issue 13, pp. 122-147.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-06-2019-0531 Zobrazit plný text záznamu