Conceptualizing ephemerality in online marketing communication for consumers and firms

Autor:	Wakefield, Lane
Zdroj:	European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1437-1462.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-05-2022-0366 Zobrazit plný text záznamu