Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation

Autor:	Jeesha, Krishnan, Purani, Keyoor
Zdroj:	European Journal of Marketing, 2021, Vol. 55, Issue 7, pp. 1930-1953.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-05-2019-0421 Zobrazit plný text záznamu