Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism
| Autor: | Ku, Hsuan-Hsuan, Su, Fong-Yi |
|---|---|
| Zdroj: | European Journal of Marketing, 2024, Vol. 58, Issue 10, pp. 2199-2231. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|