Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability

Autor:	Liang, Xiaoning, Frösén, Johanna, Gao, Yuhui
Zdroj:	European Journal of Marketing, 2023, Vol. 57, Issue 5, pp. 1502-1530.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-04-2021-0233 Zobrazit plný text záznamu