Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
Autor: | Liang, Xiaoning, Frösén, Johanna, Gao, Yuhui |
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Zdroj: | European Journal of Marketing, 2023, Vol. 57, Issue 5, pp. 1502-1530. |
Databáze: | Emerald Insight |
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