Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication

Autor:	B. Büttner, Oliver, Florack, Arnd, S. Göritz, Anja
Zdroj:	European Journal of Marketing, 2014, Vol. 48, Issue 5/6, pp. 1026-1045.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-04-2012-0210 Zobrazit plný text záznamu