E-relationship marketing: a cognitive mapping introspection in the banking sector

Autor:	Brun, Isabelle, Durif, Fabien, Ricard, Line
Zdroj:	European Journal of Marketing, 2014, Vol. 48, Issue 3/4, pp. 572-594.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-04-2012-0207 Zobrazit plný text záznamu