Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism

Autor:	Ponsignon, Frederic, Bauman, Matthew, Lunardo, Renaud
Zdroj:	European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1543-1565.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-03-2022-0216 Zobrazit plný text záznamu