“Just be there” : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
| Autor: | Karampela, Maria, Lacka, Ewelina, McLean, Graeme |
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| Zdroj: | European Journal of Marketing, 2020, Vol. 54, Issue 6, pp. 1281-1303. |
| Databáze: | Emerald Insight |
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