Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations

Autor:	Rönkkö, Mikko, Lee, Nick, Evermann, Joerg, McIntosh, Cameron, Antonakis, John
Zdroj:	European Journal of Marketing, 2023, Vol. 57, Issue 6, pp. 1597-1617.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-02-2021-0099 Zobrazit plný text záznamu