Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

Autor:	Aghaie, Sina, Kamran-Disfani, Omid, Javadinia, Amir, Farhang, Maryam, Bhattarai, Ashok
Zdroj:	European Journal of Marketing, 2022, Vol. 56, Issue 5, pp. 1556-1583.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-02-2021-0087 Zobrazit plný text záznamu