Should consumers request cost transparency?
Autor: | Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik, Nripendra P. Rana |
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Zdroj: | European Journal of Marketing, 2015, Vol. 49, Issue 11/12, pp. 1961-1979. |
Databáze: | Emerald Insight |
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