Hypermarket private-label products, brand strategies and spokesperson persuasion

Autor:	Chou, Hsuan-Yi, Wang, Tuan-Yu
Zdroj:	European Journal of Marketing, 2017, Vol. 51, Issue 4, pp. 795-820.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-02-2015-0085 Zobrazit plný text záznamu