Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness

Autor:	Wilkie, Dean Charles Hugh, Rao Hill, Sally, Silva, Ruhani Angana, Mirzaei, Abas
Zdroj:	European Journal of Marketing, 2024, Vol. 58, Issue 12, pp. 2705-2731.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-01-2023-0026 Zobrazit plný text záznamu