The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
| Autor: | Malik, Sumit, Sayin, Eda, Jain, Kriti |
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| Zdroj: | European Journal of Marketing, 2022, Vol. 56, Issue 11, pp. 2833-2861. |
| Databáze: | Emerald Insight |
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