Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Autor:	Borah, Prasad Siba, Dogbe, Courage Simon Kofi, Pomegbe, Wisdom Wise Kwabla, Bamfo, Bylon Abeeku, Hornuvo, Lawrence Kwabena
Zdroj:	European Journal of Innovation Management, 2021, Vol. 26, Issue 2, pp. 364-385.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJIM-09-2020-0345 Zobrazit plný text záznamu