Would the Country Delight brand promise strike the right consumer chords?

Autor:	Gupta, Shruti, Sondhi, Neena
Zdroj:	Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 2, pp. 1-26.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EEMCS-12-2023-0492 Zobrazit plný text záznamu