Applying marketing conventions on pharmaceutical generics: an analysis of Starpram brand from Maple Pharmaceuticals

Autor:	Padela, Shoaib M. Farooq, Qureshi, Jawaid Ahmed, Bashir, Salman
Zdroj:	Emerald Emerging Markets Case Studies, 2019, Vol. 9, Issue 4, pp. 1-22.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EEMCS-11-2019-0294 Zobrazit plný text záznamu