It's not just a cup of “tea”: building consumer brand relationship

Autor:	Kamath, Renuka, Aggarwal, Ashita
Zdroj:	Emerald Emerging Markets Case Studies, 2015, Vol. 5, Issue 5, pp. 1-16.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EEMCS-11-2013-0208 Zobrazit plný text záznamu