Pizza Italia – Indian pizza brand in the battle of David vs Goliath

Autor: Chauhan, Himanshu, Panday, Priyanka, Upadhyai, Raghav, Shukla, Gargi Pant
Zdroj: Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 1, pp. 1-18.
Databáze: Emerald Insight